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Web Site Optimization Currently if you are not visible on the search engines, you are invisible online. Over 70% off all traffic on the net is directed by the search engines, if the search engines don't send people to your site, you will get very little traffic. Search engine optimization is about getting your site to rank as high as possible for the correct phrases on the major search engines. As an experienced search enginge marketing company, we pay attention to Google, MSN and Yahoo because these 3 engines account for over a large percentage of the market online. Web Site Optimization is a vital asset to your company, because if you are not being seen on the web, then you don't have a chance to be found.